NEWS4 December 2017

Viacom creates chief transformation officer role

Media News North America People

US – Entertainment business, Viacom, has appointed Jose Tolosa to the newly created role of chief transformation officer.

Toloso (pictured) will be responsible for the team leading the company’s transformation agenda. He will report to president and CEO, Bob Bakish.

He was previously chief operating officer of Viacom International Media Networks (VIMN), where he worked closely with senior leadership to accelerate the company’s international growth strategy, including extending its pay TV footprint in key growth markets and increasing access to content across devices.

Tolosa joined Viacom in 2008 and has held a number of positions at VIMN, including executive vice-president, strategy, business development and operations.

Bakish said: “Jose brings to this new role a strategic and global perspective and unmatched insights into Viacom’s business. As chief Transformation officer, Jose will build on this strong track record by ensuring we are aligning our operations to meet our goals and best position Viacom for the future.”

VIMN announced that Melody Tan will take over from Tolosa as its new chief operating officer. She was previously executive vice-president, programming, strategy & operations for MTV, VH1 and Logo in the US.