NEWS21 March 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS21 March 2016
US — Viacom and comScore have announced a new, multi-year cross-platform deal, the first for the newly-merged comScore and Rentrak.
The deal will see Viacom gain access to comScore’s cross-platform measurement tools and demographic capabilities, which cover linear TV, video on demand, digital and over the top environments. Data will then be translated by Viacom’s data-driven Vantage advertising products.
“This partnership with comScore marks a fundamental watershed moment in the business of television,” said Bryson Gordon, SVP of Data Strategy, Viacom.
“This revolution in targeting, currency and measurement is the equivalent of shifting from black and white to colour. Viacom’s longstanding investment in data and innovation and our unique ability to merge creativity and science has positioned us far ahead in the marketplace by delivering what partners crave – the most comprehensive view of the consumer and the most effective way to reach them.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Insight Manager – Quant or Mixed Methods – Bespoke Strategy Consultancy
£36 – 48,000 + Bens
Spalding Goobey Associates
Senior Research Executive – Qualitative –Strategy Consultancy
Up to £36,000 + benefits
Resources Group
Insight Lead – Clientside – Youth Sector
£50,000–56,000 + 30 days holiday + strong benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments