Verto Analytics pilots cross-platform solution

The service measures consumers’ media behaviour and use of mobile, online, TV, radio and print. By combining this with census-level data, it aims to provide precise estimations for audience measurement, tracking of simultaneous usage of multiple media platforms, estimations of reach of content providers and measurement of the impact of cross-platform ad campaigns.

The service is being piloted by a number of European clients, and its rollout will be evaluated based on the long-term viability of the service to provide currency-level market information for publishers and advertisers.