The tool, called Storyteller, is a feature embedded directly into Dig Insights’ Upsiide platform and is trained on the firm’s own strategic and creative frameworks, as well as real client work, presentations and structured thinking from across the business.

The tool turns data into stakeholder-ready stories, and has been piloted wit external clients, as well as being used across internal teams.

Frank Beirne, chief technology officer at Dig Insights, said: “We didn’t just plug into a generic models – we trained Storyteller on how we actually work.

“It captures our instincts. How we write, how we build narratives, how we structure insights that land. This isn’t about shortcuts. It’s about setting a new bar for how tech can support real storytelling in research.” 

Paul Gaudette, CEO and Co‑Founder of Dig Insights. “By channelling Dig’s collective intelligence and inventive mindset, it serves as a strategic partner in Upsiide, elevating study outputs into clear, impactful stories with agility and accuracy.”