Miller (pictured) is formerly chief executive of Vision Critical and Johnson is senior director of data analytics and technology at Wunderman Thompson.

Veriglif was founded in 2018 and will begin rolling out this month.

James Wilson, chief executive, Veriglif, said: “Scott and Tiffany are undisputed leaders in helping to develop new technologies and models for how personal data can be used to drive greater value for consumers, data collectors, and data buyers for insights, analytics, and marketing use cases.”