Prior to taking up his new role, Wilbur (pictured) was vice-president of product commercialisation at Dynata and has other previous experience as enterprise account director at Qualtrics and executive vice-president of sales and marketing for Momentum Business Solutions.

At Veridata Insights, Wilbur will focus on sales strategy and revenue generation, as well as areas such as client retention, pricing, product monetisation and training and development.

Veridata Insights was founded in 2019 and is headquartered in Dallas, US, with other offices in the UK and Bulgaria.

Jami Pulley, chief executive at Veridata Insights, said: “We were so excited to have Justin join the Veridata team in 2023. His professionalism and strategic thinking made it an easy decision to appoint him as CRO.

“Justin has already made such a significant impact during the short time he has been here, and his expertise and ethos align perfectly with Veridata. We’re excited to see the continued growth that will happen under his leadership.”