NEWS8 May 2024

Veridata Insights hires chief panel officer

News People UK

UK – Global market research and insights provider Veridata Insights has named Heather White as chief panel officer.

Heather White

White (pictured) was founder of Coterie Consulting and has held roles including vice-president of supply, development and partnerships at Critical Mix and senior director of partnership marketing and vice-president of partner relations at e-Rewards, formerly known as Research Now.

In her new role, White will oversee the management and development of Veridata Insights’ business-to-business, business-to-consumer and healthcare panel BizKnowledge.

As part of her role, White will help add artificial intelligence tools to BizKnowledge to improve panel recruitment.

Veridata Insights chief executive Jami Pulley said: “Heather is a market research veteran with a wealth of knowledge and skills that I have had the pleasure of experiencing first-hand when we worked together in previous years.

“She is a key signing for Veridata and while our BizKnowledge panel has continued to grow substantially, we can’t wait to see the accelerated success we can achieve under her guidance.”