White (pictured) was founder of Coterie Consulting and has held roles including vice-president of supply, development and partnerships at Critical Mix and senior director of partnership marketing and vice-president of partner relations at e-Rewards, formerly known as Research Now.

In her new role, White will oversee the management and development of Veridata Insights’ business-to-business, business-to-consumer and healthcare panel BizKnowledge.

As part of her role, White will help add artificial intelligence tools to BizKnowledge to improve panel recruitment.

Veridata Insights chief executive Jami Pulley said: “Heather is a market research veteran with a wealth of knowledge and skills that I have had the pleasure of experiencing first-hand when we worked together in previous years.

“She is a key signing for Veridata and while our BizKnowledge panel has continued to grow substantially, we can’t wait to see the accelerated success we can achieve under her guidance.”