NEWS2 February 2022

Veridata Insights adds new hires, divisions and global offices

News North America People

US – Data collection firm Veridata Insights has more than doubled its number of full-time employees, as well as expanding its office locations and services. 

Jigsaw with various business icons, including graph portraying revenue growth

The company has added offices in Canada, Bulgaria, India and the UK. In addition, Veridata has appointed 15 new staff members to its team and established a new qualitative research division, as well as strengthening its in-house survey programming team. The Dallas-based firm has also reported 150% year-on-year revenue growth. 
The technology team has grown, adding software engineers Kelly Martin and Jessica Boe. Both were key hires to continue development on SampleTap, Veridata Insights’ proprietary project management platform.

Six new staff members have joined the operations department at the company, including the recent addition of director of operations Natalie Clancy, who was previously a project team lead at Dynata. She is joined by Ashley Jeans, recruitment and business services specialist, as well as by senior project manager Mike Nichols. 

The in-house programming services team works on a wide range of market research projects, including quick polls, large multi-language surveys and custom question builds. The team is now led by Taylor Bietila, manager of survey solutions, who was previously a programmer at Dynata and has a software development background. Another recent appointment is senior survey programmer Deepak Sawant, who has held several survey programming roles at data-driven companies over the past eight years. 

Established in mid-2021, Veridata Insights’ qualitative division has conducted more than 500 sessions of interviews with its BizKnowledge community among niche B2B audiences. The division is led by SVP of global qualitative solutions, Katie Ozdemir, who joined the team late last year. Previously, she was senior director of consumer insights, global strategy for Universal Parks and Resorts. She is joined on the qualitative team by project manager Tabatha Banks. 

“At this stage of our growth, it made sense to ‘go big’ in 2021 in order to continue fulfilling our commitment to excellent customer service for all our clients”, commented Veridata Insights chief operating officer Tom Littlejohn.

“We’ve invested in skilled team members in nearly every department, from operations and technology to sales and finance. We’ve also established two entirely new divisions, namely qualitative research and survey programming. This, along with our new global offices, will allow us to better serve the market research and data collection needs of our diverse set of clients.”