NEWS17 November 2023
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS17 November 2023
UK – Independent public policy research and communications agency Verian, formerly Kantar Public, has entered into a formal partnership with artificial intelligence (AI) business Faculty.
The partnership will focus on applying AI to social research, as well as developing strong ethical rules for the technology’s use.
The companies said that by applying AI technologies to social research, they hoped to analyse more complex and substantially larger data sources.
Craig Watkins, UK chief executive at Verian, said: “Solving the next generation of public policy challenges requires a unique combination of both human and technological intelligence.
“Through our partnership with Faculty, we will accelerate the innovation we are already driving in the advancement of methodological research frameworks, helping to ensure that we are providing the most robust evidence base for decision making in government and across the public sector.”
Tom Nixon, director for government at Faculty, said: “AI is an epoch-defining technology – and it is now set to revolutionise how organisations do public research and analysis.
“For this reason, we’re very excited about partnering with the world-class team at Verian to offer new services to public and private sector clients, while fundamentally rethinking how large-scale research projects are conceived and delivered.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Strategy & Insight – Corporate & Public Communications Consultancy
£55 – 80,000 + bens
The Ministry of Justice
Head of Insight & Evaluation at Ministry of Justice
national salary range is £50,427–£59,000, London salary range is £54,274–£63,500
The Survey Initiative
Research Analyst
£32,000
Featured company
Town/Country: London
Email: kmccoll@everfi.com and rsmith@everfi.com
We specialise in conducting research with teachers, parents, children and young people. Our insights help brands and organisations to understand the needs, interests and behaviours of these audiences. Our impact . . .
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments