Verbate announces UK launch

Verbate is used by clients to run voice-of-the-customer research, concept testing, brand audits and living customer profiles. The company specialises in multi-day diaries. 

“We are incredibly excited about this opportunity to bring our technology to a wider audience, as well as providing a better service to our current UK customers," said Matt Barnett, Verbate CEO (pictured).

"Since launching in Sydney in 2014 we’ve worked with over 150 agencies and brands both in Australia and the UK, running projects across 35 global markets, collecting and analysing some 45,000 videos. Demand from UK clients is steadily increasing and we want to better serve this market via an office here in London.”