NEWS18 August 2022

VCCP names CEO for North America

Media News North America People

US – Advertising firm VCCP Group has appointed Brett Edgar as its first chief executive officer for North America and named Caroline Grayson as managing director for New York.

Brett Edgar

Edgar (pictured) is the first chief executive for North America in VCCP’s 20-year history, and was previously president at 72andSunny New York.

Prior to 72andSunny, Edgar was at BBH New York as managing director working with brands including Playstation and GrubHub.

Edgar has also held senior positions at Droga5 and TBWA Chiat Day, and worked with brands such as Mars, Samsung, Cover Girl, Pizza Hut and Honey Maid.

Grayson was previously group brand director at 72andSunny New York and led the Comcast, Etsy and Spotify businesses at the firm.

Prior to 72andSunny, Grayson was at Adam&Eve as business director leading the John Lewis account, and started her career at VVCP in London on the Chime graduate training programme and then the O2 account brand team.

Julian Douglas, international chief executive officer at VCCP, said: “Attracting top talent like Brett and Caroline is a testimony to our challenger positioning and point of difference in the North American market and we’re committed to investing in the absolute best.

“Challenging times require a challenger mindset and we see that in both Brett and Caroline which is what we need to deliver to both our people and our clients. We look forward to welcoming them both on board.”