NEWS6 August 2012

ValueClick looks to Vizu for online ad guarantee

Data analytics UK

UK— Online ad network ValueClick has tapped Nielsen-owned research firm Vizu to support its new advertising effectiveness guarantee.

ValueClick will field Vizu surveys before and after a campaign has launched to measure the brand lift generated by the advertising. The company says it will guarantee brand lift for campaigns worth a minimum of £20,000, with a minimum CPM of £3.50 and at least 14 million impressions.

Nielsen bought Vizu last month.