NEWS6 July 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS6 July 2010
US— Spanish-language lifestyle channel Utilisima has tapped Rentrak’s TV Essentials service to analyse the viewing habits of its audience.
Utilisima is part of the Fox International Channels network, and Rentrak says its data will be used by Fox as a currency to help attract advertisers to the channel.
“As a new network in the early stage of distribution, it is critical to have access to robust and accurate media measurement in order to prove the value proposition of our unique programming to advertisers,” said Hernan Lopez, chief operating officer of Fox International Channels.
TV Essentials uses return-path data from digital satellite and cable set-top boxes to track viewing habits across video-on-demand, digital video recorders, interactive and linear television platforms.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, Joanna Swash, group chief executive at @Moneypenny talks to Jane Simms about her focus… https://t.co/gUoLpg2zFC
Streaming reaches record high in the US https://t.co/921fqNK5hq #mrx #marketresearch
BMG Research moves into London office https://t.co/rSJLxDPZNN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Associate Director – German speaking
£300–300 per day
Resources Group
Business Development Manager – Leading Insights Group
c. £45,000 plus Commission
Folk Research Limited
Field and office manager; Qual agency; 3-5 days a week; hybrid working
Up to £30,000
RT @DanielleDDTodd: Haven't popped in your two cents yet? Do it now!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments