NEWS6 January 2012

USamp adds RelevantID fingerprinting to SampleMarket

Features North America

US— uSamp has integrated Imperium’s RelevantID digital fingerprinting technology into its SampleMarket self-service respondent sourcing platform.

RelevantID gathers data points from respondents’ web browsers which form the basis of a unique digital fingerprint for each machine. This fingerprint can then be used to make sure the same machine is not used to take the same survey more than once, or too many surveys in a short space of time.

USamp co-founder and CEO Matt Dusig (pictured) said: “Researchers count on us to deliver quality respondents who are highly engaged. Imperium’s technology enables us to enhance our commitment to data quality.”

Other users of RelevantID include Populus, ComScore, Ipsos, Harris Interactive and Maritz.