USamp adds RelevantID fingerprinting to SampleMarket
RelevantID gathers data points from respondents’ web browsers which form the basis of a unique digital fingerprint for each machine. This fingerprint can then be used to make sure the same machine is not used to take the same survey more than once, or too many surveys in a short space of time.
USamp co-founder and CEO Matt Dusig (pictured) said: “Researchers count on us to deliver quality respondents who are highly engaged. Imperium’s technology enables us to enhance our commitment to data quality.”
Other users of RelevantID include Populus, ComScore, Ipsos, Harris Interactive and Maritz.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments