NEWS7 March 2017
US – Time spent in social and messaging apps grew by 394% over the last year, the biggest driver of the 69% growth in total mobile app time spent.
According to Flurry’s 2016: The Year Social Ate Media and Telcos report, the huge growth in messaging and social apps is a result of consumers using their social and messaging apps for voice and video calling.
Time spent using business and finance apps grew by 43% and sports by 25%. According to the report, these categories are ‘immune to growth decay’ as a result of being ‘intrinsically centred around mobile activities and rely on real time data'. Time spent in shopping apps also grew, by 31%.
Looking at overall app usage, rather than time spent, total app usage grew by 11% year-on-year, driven primarily by messaging and social ( 44% growth), sports ( 43% growth), business and finance ( 30%) and shopping ( 25%).
The world's leading job site for research and insight
Resources Group
Business Development Manager – Leading Insights Group
c. £45,000 plus Commission
Hasson Associates
Associate Research Director
£40000–65000
Resources Group
Analytics Associate Director – Consumer CX – Key Tech client
£50,000–£60,000 + Bens
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
0 Comments