US MD appointed at Firefish

Broughton (pictured) was one of Firefish’s founding clients and joins from qualitative agency, Spinach, where she has been director of impact since 2013.

She will be responsible for leading and developing Firefish’s US business. Originally from Kentucky, US, she has 20 years of brand and strategy development experience, and her client roles have included brand and marketing positions with British American Tobacco.

Jem Fawcus, Firefish global CEO and founder said: “Beth’s client-side and strategic experience will build on our continuing drive to deliver smarter, user-ready thinking and insight.”