Paice (pictured) has been with Flamingo for the past six and a half years, first in London and then in its New York office. He has worked across food & beverage, alcohol and lifestyle brands, as well as more recently technology and media.

Beth Broughton, managing director of Firefish US said: “With his extensive experience within global cultural insight, his knowledge of the Hispanic market from his academic studies and travel, detailed US market experience and his proven ability in answering those exciting strategic client challenges that we relish at Firefish, I can’t wait for Eric to get started.”