NEWS18 October 2013

Updated Research Now mobile service facilitates sampling of mobile respondents

North America Technology

US — Research Now has announced the latest upgrade to its Research Now Mobile platform, featuring its Mobile Access Panel and Relevant Movement technology.

As a result, researchers can now reach Research Now’s mobile panel while continuing to program their surveys on the platform of their choice. They will be able to select mobile-only or a mix of mobile and online sample, with the ability to control the percentage of mobile respondents.

The latest version also includes an upgrade to the geo-fencing technology, which “enables greater flexibilty in targeting respondents in the right place at the right time”, the company claims.

“The number of respondents electing to be ‘mobile first’ is increasing by leaps and bounds, with anywhere from 10% to 30% of initial survey traffic coming from mobile,” said Kurt Knapton, president and CEO of Research Now. “Therefore, it is becoming increasingly important for our industry to include mobile respondents in their research studies; assuring results are both balanced and unbiased.”