NEWS29 June 2009

United Minds probes Sweden’s political divides

Europe New business

SWEDEN— Business intelligence firm United Minds has launched a new poll monitoring public attitudes towards Sweden’s main politicial parties.


Results of the online survey of 1,000 adults will be published regularly by Aftonbladet, one of the country’s main daily newspapers.

United Minds has partnered with software company Cint to pull together its survey sample using the Cint Automated Tracker.

Carl Melin, United Minds’ director of public opinion and polling, said: “Online surveys have now reached the maturity that the pros definitely outweigh the cons when compared to phone surveys.”

  • In other news, – a division of Dipsticks Research – has tasked Cint with marketing its online panel of 100,000 UK consumers.