KSBR Live uses a participatory process to help clients use research to help inform company strategy.

The process involves needs-learning exercises, moving to idea generation and culminating in a decision-making event called a HotHouse.

The HotHouse event allows client teams to refine ideas directly with customers, allowing them to agree outcomes and next steps.

Sam Chatfield (pictured right), managing director at KSBR, said: “Agencies have become incredibly good at producing data, but not great at helping organisations agree what it means or what to do next. This has only been accelerated by AI and working from home – with everyone able to find data to support their view and information increasingly siloed within organisations.

“What’s missing is shared conviction at senior levels and real engagement with customer needs. KSBR Live closes that gap.”

Phil Baird (pictured left), business development director at KSBR, added that the HotHouse “lets them see the difference between real and apparent opportunities” and offers three core benefits: “faster decisions, tighter team alignment and greater conviction around action”.