UK TV ad revenue reaches £4.91bn
This is the fifth consecutive year that TV ad revenue has grown in the UK.
The figure represents all money invested by advertisers in commercial TV: linear spot and sponsorship, broadcaster VOD, and product placement. TV advertising investment is forecast to grow again in 2015: according to The Advertising Association/ Warc, that growth will be 5.5%.
“Confidence in TV advertising reflects its unrivalled ability to create business profit and sales,” said Lindsey Clay, Thinkbox’s chief executive. “It is also a testament to the brilliant content invested in by the UK broadcasters and the unique qualities of TV as a medium.
“No other form of advertising can do what TV does. And, as TV viewing evolves to become more flexible for viewers, this is opening up new opportunities for brands to harness its power.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments