NEWS10 March 2015

UK TV ad revenue reaches £4.91bn

UK — Total TV advertising revenue in the UK increased by 6% in 2014 to reach a record high of £4.91bn, according to full year revenue figures provided by Thinkbox, the marketing body for commercial TV in the UK.

This is the fifth consecutive year that TV ad revenue has grown in the UK.

The figure represents all money invested by advertisers in commercial TV: linear spot and sponsorship, broadcaster VOD, and product placement. TV advertising investment is forecast to grow again in 2015: according to The Advertising Association/ Warc, that growth will be 5.5%.

“Confidence in TV advertising reflects its unrivalled ability to create business profit and sales,” said Lindsey Clay, Thinkbox’s chief executive. “It is also a testament to the brilliant content invested in by the UK broadcasters and the unique qualities of TV as a medium.

“No other form of advertising can do what TV does. And, as TV viewing evolves to become more flexible for viewers, this is opening up new opportunities for brands to harness its power.”