UK advertising up 5.8% driven by digital
Broadcast video-on-demand (+15.1%), digital national (+16.4%) and regional (+24.7%) newsbrands were stand-out performers with magazines and outdoor also showing an upward trend.
Tim Lefroy, chief executive of the Advertising Association, said: “It’s time to stop thinking of digital as something that lives on the internet. In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology – that trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition.”
TV spot advertising benefited from last summer’s World Cup, increasing 5.4% year-on-year to reach £4,463m. But growth is expected to slow to 4.4% in 2015 before starting to pick up again in 2016, to 4.6%.
Digital ad revenues have grown for national newsbrands (+16.4% to £214m), but the decline in print (-7.7% to £1,156m) is still outstripping this growth.

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