NEWS22 June 2016

Twitter launches analytics app Engage

Data analytics M&A Media News North America Technology UK

US – Social media network Twitter has released Engage, a real-time data and insights app, allowing celebs and influencers instant analytics on their tweets.


The app gives users account and post-by-post performance and audience data such as likes, retweets, @mentions and video views. It also provides audience demographics and a feed of what fans are tweeting about.

Twitter said in its blog post about the new app that it planned further integration with partner brands such as online platform Niche, which connects brands and influencers, and video app, Vine.

Earlier this week, Twitter acquired UK machine learning visual processing start-up Magic Pony.