NEWS5 July 2011
US— Twitter has bought the start-up social media monitoring firm BackType, just three months on from its seed funding round.
BackType operates an analytics dashboard that trawls Tweets, blogs and Facebook comments and likes to understand the impact of business decisions on social media users.
In a blog post, the company writes: “Joining Twitter gives us the opportunity to bring insight to tens of millions of publishers around the world that are using Twitter to communicate and connect with their audience.”
Its Twitter-specific BackTweets product will now be offered to current users for free. However, the company says, “as we begin to focus on our work at Twitter, we will not be accepting any new registrations for BackTweets, and we will discontinue the BackType product and API services”.
BackType is headed by founder Christopher Golda (pictured). It raised $1m in seed funding in March from True Ventures, K9 Ventures, Freestyle Capital, Lowercase Capital, 500 Startups, Founder Collective and angel investor Raymond Tonsing.
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