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NEWS10 February 2017

Twitter ad revenue falls

Financials News North America

US – Social media giant Twitter has posted its slowest revenue growth in the four years since it went public as ad revenue fell compared with a year ago.

Despite talk of a ‘Trump bump’ because of its status as the newly elected president’s favourite communication channel, ad revenue in the fourth quarter fell 0.5% year-on-year to £638m.

Although users grew 4% to 319 million, it was less than Wall Street estimates. Its Q4 2016 earnings were $717m and it achieved an overall revenue increase of 14% since 2015.

Jack Dorsey, its CEO, said to analysts: “It will take time to show the results we all wasn’t to see and we’re moving forward aggressively.”

Its share price fell by up to 10% following the announcement.