TV research veteran Rella moves agencyside with OTX

Rella comes to the agency from women’s TV network Lifetime and its sister movie network where she oversaw advertising sales and digital media research efforts as vice president of research.

In her nine years with Lifetime she initiated major audience studies including “Understanding American Women Today” and “Me Time”.

Rella began her career as a sales research analyst at LBS Communications before moving to ABC as director of primetime audience analysis.

She left ABC after eight years and joined MTV in June 1998 for a two-year stint as vice president of research and planning.

At OTX Rella will be based in New York and report to Eric Villain, client development EVP. The company recently signed a deal to be acquired by global research group Ipsos.