NEWS13 January 2014

Turn banks $80m after series E funding round

Financials North America

US — Marketing software and analytics platform Turn has raised $80m in a series E funding round.

Turn provides three marketing applications: Audience Suite, an enterprise data management and audience planning platform; Campaign Suite, a digital media execution platform for video, mobile, social, and display advertising; and DataMine, a data exploration, optimisation and warehousing solution. Clients include Accuen, Aegis, AMNET, Chrysler, Experian, Microsoft, OMD, Thomas Cook, Toyota, Travelers, Verizon, VivaKi and Zales.

The new funding pushes Turn’s total investment to date to more than $135m.

CEO Bill Demas (pictured) said: “Turn is helping global businesses unlock new opportunities for growth by providing the real-time insights that enable them to find, understand and communicate with their most valuable audiences – at the right moment, on the right device, and at the right time. We’re pleased by the addition of new investors, and the re-commitment of our existing ones, as we accelerate Turn’s growth and global expansion in 2014.”