NEWS4 June 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Consumer data quality measurement company Truthset has launched out of stealth mode with $4.75m in seed funding.
Truthset was founded by former executives of Nielsen, Salesforce, LiveRamp and Procter & Gamble in 2019.
The company measures the accuracy of record-level first, second, and third-party data for marketers and data providers by assigning scores between 0.00 and 1.00.
Truthset secured the investment from Superset, WTI, Ulu Ventures and angel investors.
Scott McKinley, chief executive and founder of Truthset, said the firm establishes “an independent, standard score” for the quality of consumer data bought, sold and used by companies.
Truthset has also partnered with behavioural analytics platform Verto Analytics to validate data from the media and adtech systems using Verto’s behavioural measurement panels.
The agreement will include verifying the validity of sources including probabilistic data from data management platforms (DMPs).
McKinley said: “We are using Verto’s single-source panel to improve our data models by using also deterministic and independent panel data, in combination with other data sources.”
Hannu Verkasalo, founder, Verto Analytics, said: “We are proud to see our panel-based deterministic data to feed into Truthset’s new platform to help with the validation and measurement of data quality, and to eventually bring more transparency to this world.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Exec / Junior Consultant – Social Research and Consulting
Up to £30,000 + Benefits
Ronin
Project Managers
£27K–£31K dependent on experience
The Labour Party
Strategic Advisor
£42,672.98 (gross) inclusive of London Weighting, with a fixed sum allowance of £1,127.
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments