Truth invests in creative partnership with Socio Design
Truth founder Andy Dexter says the firms have been working together on a range of projects over the past year, and Socio was also responsible for Truth’s own recent rebranding.
“It makes excellent sense to formalise the relationship,” says Dexter (pictured). “We believe there is a distinct opportunity to bring design thinking to research, and vice versa.”
Socio was founded in 2004 by James Cramp and Nigel Bates. As part of the deal, the Socio team has moved in to Truth’s offices in Smithfield, London.
Cramp says the companies are currently working together on projects for Sony, KAO Brands and HSBC.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments