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NEWS2 September 2010

Truth invests in creative partnership with Socio Design

M&A UK

UK— Strategic insight consultancy Truth has acquired a stake in creative agency Socio Design, and the two companies plan to integrate their offers over the next 12 months.

Truth founder Andy Dexter says the firms have been working together on a range of projects over the past year, and Socio was also responsible for Truth’s own recent rebranding.

“It makes excellent sense to formalise the relationship,” says Dexter (pictured). “We believe there is a distinct opportunity to bring design thinking to research, and vice versa.”

Socio was founded in 2004 by James Cramp and Nigel Bates. As part of the deal, the Socio team has moved in to Truth’s offices in Smithfield, London.

Cramp says the companies are currently working together on projects for Sony, KAO Brands and HSBC.

@RESEARCH LIVE

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