Tru Optik and TargetSmart collaborate on political targeting

Tru Optik is a cookieless audience measurement specialist; according to news site Multichannel, its partnership with TargetSmart is intended to allow political candidates to target voters with ad campaigns across mobile, digital, over-the-top and connected TV platforms. 

"Data drives every decision a campaign makes," said Bill Russell, director of digital partnerships at TargetSmart.

"The quality of data and insights that Tru Optik has, and the ability for us to integrate our data with theirs, is a game changer."