NEWS6 March 2014

Triton’s local webcast ratings achieves MRC accreditation

Features North America

US — Triton Digital has announced that its Webcast Metrics Local (WCML) ratings product has received Media Rating Council (MRC) accreditation.

The market-specific research from WCML is intended to enable agencies and advertisers to evaluate relative audience scale within specific markets. The first customer using the solution, Pandora, has completed the publisher audit and has been successfully integrated into WCML.

“We congratulate Triton Digital for earning accreditation of the Pandora implementation of Webcast Metrics Local,” said George W. Ivie, executive director and CEO of the MRC.

“This audit and review process broke new ground in validating audio streaming measurements at a local market level, and we look forward to continuing our work with Triton as Webcast Metrics Local grows and evolves.”

The full announcement can be read here.