Triton’s local webcast ratings achieves MRC accreditation
The market-specific research from WCML is intended to enable agencies and advertisers to evaluate relative audience scale within specific markets. The first customer using the solution, Pandora, has completed the publisher audit and has been successfully integrated into WCML.
“We congratulate Triton Digital for earning accreditation of the Pandora implementation of Webcast Metrics Local,” said George W. Ivie, executive director and CEO of the MRC.
“This audit and review process broke new ground in validating audio streaming measurements at a local market level, and we look forward to continuing our work with Triton as Webcast Metrics Local grows and evolves.”
The full announcement can be read here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments