Ando Media acquired by Triton
Terms of the deal were not disclosed.
Mike Agovino, chief operating officer at Triton, said the firm wanted to expand Ando’s technology and integrate it with Triton’s own digital offering, which include tools for streaming, text messaging, content management systems and local search.
Ando claims that its measurement service for streaming audio is used by 6,800 webcasters across the US. It has developed a tool for targeted ad insertion, and last month announced a merger with Spacial Audio Solutions, which provides software for audio streaming and ad insertion.
The firm also recently entered the Media Rating Council’s accreditation process for its measurement product.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments