Dave Sullivan and Al Taylor have been appointed as creative directors and Sisley Henning (pictured) as a creative. 

Sullivan brings a strong copywriting background and award-winning work recognised by Cannes Lions and DA&D amongst others. He has extensive experience in the integrated advertising space, previously working at agencies including Publicis, CDD and AMV. Sullivan worked on Tribal Worldwide’s Christmas campaign for Wren Kitchens and will be working across Volkswagen, Exxon and Wren, crafting total experiences from film and social to sites.

Meanwhile, Taylor previously worked at agencies including AKQA, Collective London and Spark44, and brings extensive cross-channel experience within the automotive sector. He will be working across Tribal’s portfolio of automotive clients including Volkswagen, Skoda and CUPRA.

The third member of the new line-up is Sisley Henning, who has a background in filmmaking, with a vast range of skills and experience in short films, animation, photography, voiceovers and writing.

Commenting on the creative department redesign, Tribal executive creative director Victoria Buchanan said: “This new trio of talent joins our creative department at a time of significant change.

“Our new structure works well for defining to clients the kind of expertise that is needed for a project. Dave and Al are creative powerhouses on the digital and social side, and Sisley is our Swiss army knife! It’s a joy to have such talent and energy join our team.”