Trayner joins GPG as insight MD

An expert in public affairs, branding and consumer insight, Trayner (pictured) was most recently vice-president at Greenberg Quinlan Rosner Research. In his new role he’ll will work across GPG’s research, creative and communications teams.

Before joining Greenberg Quinlan Rosner he was a partner at Brunswick in its London office. He has also worked for Tony Blair’s pollster Philip Gould and for Deborah Mattinson.

Carter Eskew, GPG founder and managing director, said: “One of our founding principles as a firm was that our advice should be based in research and its results measurable, and in our relatively short-life as a firm the tools to do that have evolved rapidly.

“Graeme will be a leader in our constant re-invention of our ability to provide insights and data to help our clients and will be a trusted advisor internally and externally.”