NEWS17 May 2017

Trayner joins GPG as insight MD

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US – Strategic communications and government affairs company The Glover Park Group (GPG) has appointed Graeme Trayner as managing director.

An expert in public affairs, branding and consumer insight, Trayner (pictured) was most recently vice-president at Greenberg Quinlan Rosner Research. In his new role he’ll will work across GPG’s research, creative and communications teams.

Before joining Greenberg Quinlan Rosner he was a partner at Brunswick in its London office. He has also worked for Tony Blair’s pollster Philip Gould and for Deborah Mattinson.

Carter Eskew, GPG founder and managing director, said: “One of our founding principles as a firm was that our advice should be based in research and its results measurable, and in our relatively short-life as a firm the tools to do that have evolved rapidly.

“Graeme will be a leader in our constant re-invention of our ability to provide insights and data to help our clients and will be a trusted advisor internally and externally.”