NEWS3 April 2012

Trajectory examines Saturday Night Life


UK— Trends firm Trajectory is launching a new study into how Britons spend time at home on a Saturday night.

The Saturday Night Life study will look at what activities people engage in, including watching TV, dining, drinking and gaming.

Naked Eye will film 40 families on Saturday nights and the ethnographic findings will be merged with Trajectory’s quantitative analysis of 3,000 UK consumers.

The study will be syndicated with findings and highlight films delivered across four modules spanning 12 months.