NEWS24 March 2022

TRA expands to Sydney

Asia Pacific News People

AUSTRALIA – Independent research and insights agency TRA has expanded its operations in Australia by opening a Sydney officer and appointing a new managing partner.

Terri Hall

Terri Hall (pictured), who joins TRA on 1st April and will report to TRA managing director Andrew Lewis, will be tasked with building the firm’s Sydney business expanding its team of insights and research professionals.

Before moving to TRA’s Sydney office, Hall was head of client services with TRA based in Auckland, New Zealand, where she managed client relationships and doubled the size of TRA New Zealand’s client service team.

Prior to her time at TRA, Hall worked at Kantar Sydney focused on strategic direction across brand, communications, innovation and customer experience.

TRA currently has offices in Auckland and Melbourne and focuses on research, analytics, strategy and culture.

Lewis said: “Expanding our Australian operations and opening an office in Sydney will allow us to scale our impact and purpose – delivering proven capability and servicing that has resonated so well in New Zealand and Melbourne.

“Appointing Terri to lead Sydney and grow the team was an easy decision. She is an inspiring, energetic leader who has led some of TRA’s largest and most complex projects for our clients in New Zealand and Australia.

“I have no doubt she will be a powerful leader and will lead Sydney and a team of talented people to success.”