The new arrivals are senior vice president of sales Fariba Zamaniyan, SVP of network sales Bob Pares and vice president of product management Jonathan Sims.

Zamaniyan was previously a senior vice president at Nielsen and also had a spell as a vice president at Ipsos North America, while Pares joins from GfK where he was an SVP and managed consulting services for the Roper Reports research programme.

Sims last served as a consultant for Microsoft and led corporate research for Comcast.

Joining the advisory board to provide strategic counsel is Jack Myers, who TRA described as “one of the media industry’s leading visionaries and economic forecasters”.

TRA chairman and CEO Mark Lieberman said: “TRA continues to attract strong and experienced executives as we help our clients improve advertising accountability and ROI on ad spending. We are excited that Bob, Fariba and Jonathan have joined the team and are looking forward to Jack sharing his renowned expertise on our advisory board.”