Touchbase debuts multi channel analytics platform
The platform incorporates a database of ‘digital influencers’ – key opinion leaders and celebrities – on the most popular social media channels: Facebook, Instagram, Weibo (a Chinese microblogging site), YouTube and Twitter.
The platform tracks the effectiveness of marketing campaigns and identifies potential competitors, as well as analysing historical trends to predict episodes of peak activity across the different channels.
"We strive to give our clients more than just social media analytics; we want to provide them with social media answers," said Roy Kwong, Touchbase co-founder.
"Our technology provides the insights that today’s businesses need in order to monitor their brand effectively and engage with the community. Touchbase technology is the key to a ‘Smarter Insights, Higher Aims’ world."
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