Toluna hires North America MD

Langeveld (pictured) joins the company from MetrixLab, where he was president of North America and led the integration of the company’s acquisition of Acturus. Prior to MetrixLab, he was executive vice-president of Kantar in North America and has held senior roles at Affectiva, Nielsen and IBM.

Based in Wilton, Connecticut, Langeveld will lead Toluna’s North America business and be tasked with continuing the company’s growth rate. He reports to founder and chief executive Frédéric-Charles Petit.

Petit said: "The addition of Langeveld to our leadership team is a testament to our commitment to continue helping our clients leveraging technology for real-time business impact.

"Langeveld’s depth of expertise in digital analytics and his belief in technology, as a necessity for an agile research function, makes him the perfect addition to continue our growth in North America and expand our presence."