Toluna said PowerPack’s automated survey creation process, coupled with its methodology, will allow users to run package tests to understand strengths and weaknesses of their pack concepts more quickly and cheaper than with more traditional methods.

Phil Ahad, senior vice-president, digital products, said: “We designed PowerPack to provide marketers with the easiest way to validate what their target consumers like or dislike about a packaging concept well before valuable resources are spent on production and the products land on the shelf.”