NEWS6 March 2018

Toluna achieves 40% insight platform growth

Financials M&A News North America

US – Consumer insights company Toluna has announced growth of 40% for its insight platform in the past year.

Frederic Charles Petit crop

Growth was driven by the company’s acquisition of Chinese panel business KuRunData by Toluna’s parent company ITWP in January, a move that increased the company’s panel size by 40% to over 21 million people.

Frédéric Charles Petit, chief executive of Toluna (pictured), said: “These milestones underscore our commitment to powering the real-time insights that businesses need to compete and win in an on-demand economy.”

The company’s automated insights platform gives users integrated on-demand access to sample, surveys, communities, and analytics.

In January, Toluna became a founding member of the Insights on Demand Consortium created by ITWP, alongside companies including Procter & Gamble, L’Oréal and AKQA.