KuRunData releases WeChat mobile survey app

ITWP bought Shanghai KuRun Information Technologies (KuRunData) earlier this year to boost its online panel business Toluna’s Chinese presence. KuRunData has more than five million registered members.

Social network, WeChat, is the most popular app in China with more than 1 billion users. KuRunData soft launched the WeChat mobile survey app in July 2018. 

Frederic-Charles Petit, CEO of ITWP and Toluna, said: “KuRunData is positioned to lead the way in APAC, and provide us with unrivalled access to respondents in this important market. Our clients expect access to the best technology and respondents regardless of market or geography.”