First launched in July last year, the increase in use means KuRunData now has the largest online and mobile panel in the region, with more than five million registered members in China.

Ludovic Milet, managing director, Toluna Asia Pacific, said: “The survey capabilities we have via the WeChat app not only increase our survey respondent reach, but also help to expedite survey completion, and we can deliver more immediate global insights to clients. We’ve seen mass adoption from global clients like Unilever, and Chinese brands like Tencent, in a very short period of time.”