ITWP boosts leadership team

The group has appointed Michele Morelli (pictured) as senior vice-president of global marketing. Joining the company from Prudential, where she was vice-president of strategic initiatives, Morelli will be responsible for ITWP’s global marketing strategy and growing the company’s client base across its businesses. Prior to Prudential, she led the global market strategy for AOL’s consumer and business marketing. 

Mathilde Lelievre, vice-president of global operations at Toluna, has been promoted to executive vice-president of global operations for the wider ITWP group, with a focus on developing and implementing a ‘client-centric structure’. Lelievre joined Toluna in 2005.

The company has also promoted Tsahi Ben-Yosef to senior vice-president of product innovation, focusing on ITWP’s global product strategy. Ben-Yosef founded a cross-device passive measurement tool, Crossence, which was acquired by Toluna in 2016.

Frédéric-Charles Petit, chief executive of ITWP Group, said: “The ITWP group of companies are fast-growing and rely heavily on the expertise of our executive team to stay at the cutting edge of technology, disruption, and innovation. For that reason, we are always proud to bring in top talent and promote from within to continue to strengthen our incredible team.”