NEWS8 June 2021

Toluna introduces subscription insights service

Innovations New business News North America

US – Consumer insights company Toluna has launched an insights subscription service for the firm’s global panel, research experts and the Toluna Start research platform.

Media data

The new subscription service will give customers limitless access to Toluna Start’s suite of research tools whenever necessary, rather than accessing the platform only for individual projects.

The subscription service will also allow users to access research experts and consumers within a single platform.

Frédéric-Charles Petit, founder and chief executive of Toluna, said: “Insights are the new currency in today’s market landscape, and we understand that project-based research often doesn’t meet our clients’ needs for agility and speed.

“The future of research must evolve to meet new market demands and enable insights anytime, anywhere.”