NEWS29 September 2022

Toluna adds multi-market research

Innovations News North America

US – Panel and research services company Toluna has updated its platform to include surveys for multiple global markets.


The technology will allow researchers to create, run and analyse research projects across multiple countries around the world using one set-up process.

Users can now also access data from multiple markets in one centralised report.

The move follows a study Toluna conducted with insights and marketing executives around the world on how they conduct their insights operations. 

Phil Ahad, chief digital officer at Toluna, said: “We found that two-thirds of marketing and insights professionals are focusing on scalability more than ever, and over half are looking for tech platforms that meet their research needs through innovative automation.” 

Frédéric-Charles Petit, chief executive at Toluna, said: “Businesses around the world need simple, efficient, agile, and scalable solutions to manage their multimarket studies.”