NEWS14 November 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Consumer insights firm Toluna has acquired qualitative research technology company Further and integrated it into its Toluna Start research platform.
The acquisition, for an undisclosed fee, will see Further no longer operate as a business and will help launch Toluna Start Qual, a platform for qualitative research tools and services.
Toluna Start Qual will provide users with a range of research activities, including diaries, discussions, focus groups, polls and surveys, and allow them carry out analysis on any research findings and explore data.
Stephen Cribbett, founder and chief executive at Further, will no longer be involved in the day-to-day running of the company but might be involved in an advisory capacity, a spokesperson for Toluna added, and some team members ta Further will also join the company.
The acquisition follows Toluna’s late-September launch of its multi-market research tool on the Toluna Start platform, as well as the October acquisition of US-based market research company GutCheck.
Toluna added it would remain active in the market for further acquisitions “if a solution fits our strategy and helps us accelerate progress towards our vision”.
Frédéric-Charles Petit, chief executive and founder at Toluna, said: “After the recent acquisition of GutCheck, the launch of Toluna Start Qual is another critical step in executing our strategy.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quantitative Associate Director – Strategic Consultancy
up to £57,000 + strong benefits
Resources Group
Qualitative Research Manager – Cultural & Brand Insights (Global Insights)
up to circa £40,000 + Bens
Hasson Associates
Business Development Director
£85000–90000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments