NEWS8 September 2016

Toluna buys Crossense

M&A News North America

US – On-demand digital insights company Toluna has acquired permission-based digital tracking company Crossense. 

Mobile crop

Toluna bought the Israeli-based company from Nielsen’s innovation incubator, Nielsen Innovate, and the team at Crossense will join Toluna’s R&D centre in Haifa, Israel.

Crossense provides customers with an understanding of connected consumer behaviour from video and music consumption to ad exposure and e-commerce shopping across devices. 

Frank Smadja, executive vice-president, engineering for Toluna, said: “Crossense technology can supplement self-reported information and cover online and mobile activities across digital platforms.”