NEWS13 December 2016

Toluna builds MENA business

Middle East and Africa New business News People

UAE – Digital consumer insights business Toluna has expanded its presence in the Middle East and North Africa (MENA) with several new hires.

Dubai at night_crop

Following the opening of an office in Dubai earlier this year, the company has now appointed three new managers.

Abboudy Gogo has joined as client service team manager, having previously worked at OnDevice Research and Ipsos; Rania Ayoub has been made client service manager and is formerly of Ipsos and OnDevice; and Millward Brown’s Sakina Mannan is now account manager.

Nader Kobeissi, general manager of Toluna MENA, said: “We’re excited to build our team, and capability the Middle East. Toluna’s approach and research platform are appealing to businesses in the region as they are quick to adopt disruptive research solutions.”

The company has been developing panels within the region and has now launched proprietary panels in Saudi Arabia, Egypt and UAE.