NEWS12 August 2010

TNS Omnibus debuts new tool for PR agencies


UK— TNS Omnibus has launched a service for PR agencies who want to integrate research findings into their communications material.

The PR Bus omnibus places questions to a panel of 1,000 consumers and results are returned with key findings highlighted.

Anita Emery, group director at TNS Omnibus, said: “We understand that agencies are up against it when trying to obtain robust research that will deliver on their communications objectives without pushing the limits of their ever decreasing retainers.”