NEWS12 August 2010

TNS Omnibus debuts new tool for PR agencies

UK

UK— TNS Omnibus has launched a service for PR agencies who want to integrate research findings into their communications material.

The PR Bus omnibus places questions to a panel of 1,000 consumers and results are returned with key findings highlighted.

Anita Emery, group director at TNS Omnibus, said: “We understand that agencies are up against it when trying to obtain robust research that will deliver on their communications objectives without pushing the limits of their ever decreasing retainers.”

James Verrinder

UK

@RESEARCH LIVE

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